In a yr that set a number of information for the tequila business, america acquired over 72 % of tequila exported from Mexico in 2020. At 254 million liters, the amount acquired was over 63 occasions greater than the second-biggest importer, Germany, in keeping with tequila.net.
To put it in perspective, Mexico produced a complete of 374 million liters of tequila in 2020. Of this, 286 million liters had been exported to 120 international locations, in keeping with The Spirits Business. Each of those numbers set new manufacturing and export information for the business, and boosted the export worth of tequila to roughly $2 billion.
Final yr additionally noticed an increase in Blue Weber agave manufacturing — the one selection that can be utilized for tequila. There at the moment are 163 licensed tequila-producing firms within the business, with 8,000 agave producers spanning greater than 500,000 acres.
The tequila growth could have been led partly by the “tequila gold rush,” a motion by which celebrities are dashing to launch their very own spirits manufacturers. Dwayne Johnson has been one of the vital profitable newcomers to celeb spirits, together with his Teremana Tequila absolutely rocking the industry.