What’s the tea? Truly simply introduced its latest undertaking: Iced Tea Hard Seltzer.
The model is launching its iced tea sequence nationwide in “eye-catching golden cans,” in response to a Wednesday electronic mail press launch. Every 12 pack will supply 4 flavors — lemon, raspberry, peach, and strawberry — with 12-ounce cans clocking in at simply 1 gram of sugar and 100 energy.
The model examined greater than 250 flavors earlier than touchdown on the ultimate picks, providing an fascinating new tackle the growing hard tea trend.
This new undertaking follows Truly’s profitable launch of Lemonade Hard Seltzers in 2020, which helped the model steal a powerful share of the onerous seltzer market (round 25 %, in response to most market analysts). Lesya Lysyj, CMO of The Boston Beer Firm, defined this launch is simply one other method through which Truly is increasing to turn into the “mega-brand” the corporate hopes to construct.
These opting out of dry January could also be eager about Truly’s “Attempt January” marketing campaign, which gives free merch for Truly followers. events aged 21 and over can access Try January at this link whereas provides final.
Everybody else can preserve their eyes peeled for the 12 can selection packs and single 16 and 24 ounce cans of Lemon Iced Tea out there nationwide. And that’s the tea.