Heineken, the proudly Netherlands-based worldwide beer model, has been brewed for over 150 years. However regardless of the model’s longstanding reputation — it’s constantly cited as one of the most well-liked beers on the earth — Heineken has made certain to maintain issues recent within the brewhouse and on the bottle, typically altering its emblem to maintain up with the instances.

Like many legacy beer brands, Heineken’s emblem has gone by just a few completely different phases. The model saved its signature oval-shaped design for over 100 years beginning in 1884, till it simplified to its extra minimalistic, fashionable typography-only look in 1991. Inexperienced has been the first shade of all of Heineken’s logos apart from a quick stint within the 1930s by 1950s, when the model launched a pink and white emblem.

As well as, all of Heineken’s logos earlier than 1991 embody the model’s hometown of Rotterdam, Holland — although many followers nonetheless mistakenly believe that the model relies in Germany.

See Heineken’s emblem evolution over time in VinePair’s infographic beneath.





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