For extra tales on TikTok, take a look at our whole series here.
By now, you’ve most likely heard of TikTok, the brief video-based social media platform that’s spiked in popularity because the onset of Covid-19. Whether or not you’ve gotten on the bandwagon or not, it’s laborious to disregard that the app is setting traits, influencing every thing from what we hearken to to what we eat. However past TikTok’s beloved recipe videos and choreographed dances, there’s an abundance of all the time entertaining — and typically academic — drinks content material to devour. You simply must know the place to look.
VinePair is right here to assist. To get you began, we’ve compiled a listing of the accounts our staff can’t cease watching. From bartenders with huge personalities to imbibers with opinions stronger than their drinks, they’re a number of the most attention-grabbing people to comply with on TikTok proper now. We hope they’ll offer you as many hours of infinite leisure as they’ve us.
With a palate as spectacular as his whiskey assortment, Steve Higdon, the creator behind @60secondbourbonreview, proclaims his critiques to be “the quickest and most sincere” out of Louisville, Ky. Higdon joined TikTok simply six months in the past and has already gained over 50,000 followers on the platform, usually racking up a whole lot of hundreds of views on his critiques of every thing from Willett Pot Still and Elijah Craig to Kentucky Gentleman.
With a 1920s aptitude, Portland, Ore.-based Hannah Chamberlain is all about fancy cocktails with attractive shows. From boozy afternoon tea and consuming etiquette tutorials, to over-the-top airplane drinks, Chamberlain makes positive her followers are all the time sipping in fashion — and that their cocktails are all the time made with contemporary citrus juice (it must be contemporary).
With huge personalities and an unlimited library of content material, self-proclaimed alcohol fanatic Mann of JonesnMann sips, critiques, and educates about spirits. The duo’s followers can sit up for Mann’s “consuming the feedback” movies, wherein he makes cocktails steered within the feedback of his earlier movies. With their excessive vitality, enjoyable music, and really open-minded strategy to drinks, it’s no marvel that Jones and Mann have racked up virtually 200,000 devoted followers.
Evie, the creator behind @drinksbyevie (previously @evieisntreal) has a novel setup, making stunning cocktails beside her NYC condominium window. (She’s needed to give an condominium tour as a result of followers couldn’t consider her view was actual.) With gold bar instruments, crystal glassware, and oldies taking part in within the background, this creator’s content material is all too simple to look at.
What began out as a son filming his dad making cocktails (and loads of dad jokes) has became what VinePair considers probably the most intriguing drinks accounts on TikTok — and one with a following of over 600,000 followers besides. John Rondi creates every thing from traditional cocktails to authentic creations just like the Whiskey Moon (whiskey on the rocks topped with lemon juice and Blue Moon). Whereas JohnnyDrinks’ concoctions could not all the time look the tastiest, the New Jersey-based duo’s personalities shine by means of in each video and all the time preserve issues entertaining.
Intimidated by house bartending? Shawn Soole makes it look simple, seamlessly mixing up cocktails each traditional and sophisticated, and all the time in lower than a minute. The Victoria, B.C.-based bartender might flip high-speed mixology into an Olympic sport.
Branden Seymour, also referred to as @american_winemaker, takes TikTokers behind the scenes on the vineyard, farm, and lab the place he works to press grapes, fill bottles, and extra. Seymour additionally makes use of his platform to teach his followers about wine with explainer movies on wine varietals, smoke taint, and extra.
Julianna McIntosh (@join_jules) is the queen of TikTok’s ASMR cocktail scene. From mesmerizing Ranch Water tutorials and Prohibition-style Aviations to “Bridgerton”-themed tea cocktails, McIntosh’s creations are as mouthwatering as they’re soothing to look at.
Kenny Coleman, host of the “Bourbon Pursuit” podcast, takes to TikTok to teach viewers about his favourite spirit. From ice sphere tutorials to behind-the-scenes photographs at distilleries and more, Coleman cleverly interprets bourbon by means of TikTok traits — resulting in loads of viral movies racking up views.
Justin Sajda, a.ok.a. Thirsty Whale, isn’t a skilled mixologist. The truth is, his bio reads “common man, above common cocktails.” However you’d by no means understand it from the undeniably above-average drinks he whips up. Not solely does Sajda college his followers on the artwork of clear ice carving, he additionally makes tutorials on each classic and out-of-the-box libations — all the time ensuring to infuse humor into his movies.
Lucas Assis (@thelucasassis_) isn’t a fan of celeb tequila or mezcal, and he doesn’t care who is aware of it. Assis educates his rising following (25,000 and counting) on what makes for an excellent agave-based spirit, recommends good budget options, and even shares inside appears to be like at how numerous manufacturers make their liquors. Follow alongside and also you’ll get all that plus loads of cocktail demos.
Vivian, the creator recognized to #DrinkTok as @coffeebae97, makes coffee-based drinks with a lot of foam, loads of fancy ice, and a sprinkling of drama. Count on dirty matcha lattes, the colorful sippers of your childhood fantasies, and a cocktail thrown in here and there.