“Tapping Into Tradition” is a bi-weekly video sequence on Beer and Tradition, offered by Sixpoint and VinePair. Check out more episodes in the series here.
On this episode, VinePair senior editor Cat Wolinski and Sixpoint’s Chris Sterbank are joined by Laura Dierks, founder of Interboro Spirits & Ales, a brewery and distillery based mostly in Brooklyn. We focus on the ways in which beer producers — together with Interboro and Sixpoint — completely reworked their companies in the course of the pandemic to “pivot” to direct-to-consumer supply.
Beer drinkers had been launched to an entire new method of shopping for beer final 12 months, when Covid-19 restrictions on the on-premise lifted restrictions on DTC beer gross sales. This meant, for a lot of of us, our favourite native manufacturers turned accessible to go or to our doorstep for the primary time.
Interboro launched its supply enterprise, Interboro Rapid Transit, a.okay.a. IRT (named after the well-known outdated subway line) shortly after the primary NYC lockdowns. This “store-to-door” mannequin meant reimagining and restructuring how the brewery/distillery bought its items in each method. We focus on the totally different approaches to DTC and reaching beer lovers on-line, in addition to the professionals of alcohol supply platforms together with Drizly, Toast, and TapRm. For instance, after Sixpoint partnered with TapRm, Sixpoint’s Black Is Beautiful beer turned the top-selling of all Sixpoint’s beers on the platform.
We additionally hear from Dierks on what’s subsequent for Interboro, together with the launch of its first whiskey.
To study extra about Sixpoint’s program “Beer is Tradition,” go to sixpoint.com/beerisculture.
Particular promo for VinePair viewers – use code VINEPAIR15 for 15% off at Sixpoint’s beer backyard or supply in New York State! Check out the shop here!