“Tapping Into Tradition” is a bi-weekly video collection on Beer and Tradition, offered by Sixpoint and VinePair. Check out more episodes in the series here.

Within the first episode of “Tapping Into Tradition,” VinePair artwork director Danielle Grinberg is joined by Sixpoint senior designer Jack Liakas (@release.the.hounds) and Victory Brewing Firm senior designer Bobby Zwahlen (@bz_phila) to debate the thrilling and eye-popping world of beer can design.

What goes into making a label for a beer can? How does the beer go from recipe to can idea to last product? Hear to a few knowledgeable designers talk about the method and why at present’s beer label artwork may be as vital because the liquid inside.

To be taught extra about Sixpoint’s program “Beer is Tradition”, go to sixpoint.com/beerisculture.

Particular promo for VinePair viewers – use code VINEPAIR15 for 15% off at Sixpoint’s beer backyard or supply in New York State! Check out the shop here!

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