After an enormous 12 months for its exhausting seltzer line, Corona will launch new flavors and an “thrilling new exhausting seltzer initiative” in 2021.
Final 12 months, Corona was named the world’s most valuable beer brand by Model Finance and offered over 10 million circumstances of exhausting seltzer, in accordance with CNBC. On Jan. 7, the information outlet additionally introduced that Corona is gearing up for the launch of a second selection pack, with new flavors coming in the early fiscal 12 months 2022.
Following e mail communication with a consultant from Corona’s dad or mum firm Constellation Manufacturers, VinePair can reveal these flavors shall be Pineapple, Strawberry, Raspberry, and Ardour Fruit. The spokesperson confirmed “Variety Pack #2” will arrive early subsequent fiscal 12 months (so any time after March) and revealed the discharge shall be adopted shortly thereafter by “the introduction of one other thrilling new exhausting seltzer initiative.”
Whereas Constellation Manufacturers declined to share extra data, all indicators appear to level to the brand new initiative being a tough seltzer lemonade.
On Monday morning, Beer Enterprise Day by day all however confirmed it in its (paywalled) e mail e-newsletter sharing a photograph of the potential 12-pack and 4 new flavors: Basic Lemon, Lime Lemonade, Strawberry Lemonade, Grapefruit Lemonade, and Watermelon Lemonade.
If Corona have been to quickly enter the exhausting seltzer lemonade market, it could comply with scorching on the heels of Bud Light’s recent announcement and create one more competitor for the present champion Actually.
In 2020, Actually captured a 10 percent market share of the whole exhausting seltzer class with its exhausting seltzer lemonades, launched in early 2020.
Proving that it’s one step forward of the sport, Actually just lately launched a line of exhausting seltzer iced teas at a time when so many different manufacturers are taking part in compensate for exhausting seltzer lemonade.
Now, followers can solely sit again and await Actually to safe a partnership with Twitter’s favourite influencer: Ice T.