Ranch Water’s current surge in popularity exhibits no signal of slowing, with Heineken set to be part of the rising variety of producers providing a ready-to-drink (RTD) canned model of the cocktail through its Dos Equis brand.
In recent times, the straightforward West Texas staple, comprised of Topo Chico mineral water, tequila, and lime juice, has seen a big spike in reputation exterior of the Lone Star State. Buoyed by the recognition of arduous seltzer, quite a lot of manufacturers have introduced RTD iterations to market since 2019, together with craft gamers Shotgun Seltzer and Lone River Ranch — each out of Texas.
On Friday, just-drinks announced the discharge of Heineken’s Dos Equis Texas Ranch Water, which is slated to hit cabinets in mid-April. Every 12-ounce serving of the Ranch Water will include 90 energy and arrive at 4.5 % ABV. The product might be offered each singularly and in 12-packs.
Maggie Timoney, Heineken USA’s chief govt officer, advised Beer Enterprise Every day that she expects the product to be a success due to the massive presence of Dos Equis in Texas, describing the partnership as “a match made in heaven.”