This 12 months appears to be like set to see the rise of a number of new lemonade exhausting seltzers, with Bud Light main the cost.
After launching its first exhausting seltzers in early 2020, Bud Light has huge plans for its new launch. Come Jan. 18, the 12-can selection packs might be accessible nationwide and embrace the 4 flavors Unique Lemonade, Black Cherry Lemonade, Strawberry Lemonade, and Peach Lemonade.
In a current electronic mail press launch, the model advised followers to sit up for a seltzer brewed with actual lemonade, with every 12-ounce serving weighing in at simply 100 energy. The launch follows the model’s seasonal launch of “Ugly Sweater Seltzers,” which have been accessible final winter, and included flavors like Apple Crisp and Ginger Snap.
Till now, Boston Beer’s Really Hard Seltzer model has remained comparatively unchallenged within the exhausting seltzer lemonde house. Truly launched its Lemonade Hard Seltzer in January 2020. It shortly grew to become one among its most profitable releases, claiming a 10 p.c share of all the exhausting seltzer class by the top of the 12 months, in response to an electronic mail press launch.
Bud Light isn’t the one model seeking to problem Really’s exhausting seltzer lemonade monopoly. In October 2020, Mark Anthony Manufacturers, the mother or father firm of White Claw and Mike’s Hard Lemonade, announced it was additionally coming into the house. Mike’s Hard Lemonade Seltzer is at the moment poised to hit the market in March of this 12 months.
With good purpose, many predict 2021 could be the year of boozy lemonade, and we’re excited to see extra merchandise hit the market.