Born in Rutherford, Napa Valley, The Prisoner started as a little-known pink mix, created by winemaker Dave Phinney in 2000, however the model rapidly garnered an enormous fan base, changing into well-known for its untraditional label and elegance.
Following the sale of the model to Constellation, what was once The Prisoner — the aforementioned pink mix — has grow to be The Prisoner Wine Company, a vineyard model that now presents its flagship label, plus 13 different varieties.
Wish to know extra in regards to the unconventional wine model? Learn on for 10 issues you must learn about The Prisoner Wine Company.
It was impressed by a sketch from the 1800s.
The Prisoner Wine Company primarily based its whole model mission on a single sketch from the 1800s drawn by Spanish artist Francisco de Goya. The sketch, which was given to Phinney as a present from his dad and mom at age 12, served as a “visual protest against the injustice and brutality of the Spanish War of Independence.” The Prisoner Wine Company continues to be impressed by the drawing, utilizing it as a continuing reminder to by no means be complacent or restricted by guidelines and traditions.
The model is all about blends.
The Prisoner Wine Company is finest identified for its distinctive blends. The model’s flagship wine, a pink mix made with Zinfandel, Cabernet Sauvignon, Petite Sirah, Syrah, and Charbono, was a significant hit, and since then the model has launched two further blends: a pink mix known as Dérangé, and a white mix known as Blindfold.
It went viral, earlier than going viral was a factor.
When The Prisoner was first launched in 2000, Fb, YouTube, and Instagram had not but been invented. But the Zinfandel-heavy pink mix, with its creepy but Instagrammable label, grew to become wildly well-liked in Napa and past. Again then, darkish labels like The Prisoner’s weren’t done, and most winemakers targeted on single-grape varietals, making a pink mix like The Prisoner unconventional for a number of causes. Inside 10 years, the model was offered to Huneeus Vintners. In 2016, it was once more offered to Constellation Manufacturers, a significant beverage conglomerate.
It went from indie to mainstream.
When The Prisoner was first created, it was a small label — Phinney launched solely 385 instances of the wine in 2000. Nonetheless, today, Dave Phinney is now not concerned within the model. The Prisoner is now certainly one of greater than 100 manufacturers owned by Constellation, and in 2017, the corporate produced about 165,000 instances of The Prisoner — a dramatic enhance from its preliminary manufacturing.
It was a trendsetter.
Since The Prisoner’s rise to recognition, pink blends have come into style. Manufacturers like Apothic have adopted Prisoner-style labels, whereas others even try to imitate the font on The Prisoner’s bottles.
The model works with over 100 growers all through California.
The model doesn’t have a single winery the place it grows its grapes. As an alternative, to supply grapes for its blends, the model turns to quite a lot of small-scale producers in California who develop distinctive varietals. The model is consistently fostering new relationships with vintners throughout the state, which means its community of 100 growers will doubtless proceed to develop.
Its tasting room is creepy.
The model’s unconventional tasting room follows suit with its darkish and eerie labels. The 40,000-square-foot facility, situated in St. Helena, Calif., is full with skeletons product of graphite, neon indicators mirroring the scratch marks on its Dérangé bottles, and matte-black pottery adorned with steel spikes and extra.
You can go to The Prisoner out of your sofa.
Those that can’t make the journey to The Prisoner’s Napa Valley property can nonetheless “go to” the vineyard by means of digital wine tastings. These tastings are run by winemakers and wine educators, and could be loved solo or with a gaggle.
The Prisoner was lately joined by two new inmates.
The model lately launched two new Napa Valley wines beneath its “The Prisoner” label: The Prisoner Carneros Chardonnay and The Prisoner Napa Valley Cabernet Sauvignon. Each choices don labels much like the unique The Prisoner, displaying photographs of chained-up detainees in darkish, morose colorways.
Girl Gaga loves The Prisoner.
Girl Gaga’s “Poker Face” can’t cover her love for The Prisoner. Actually, the singer’s Las Vegas residency’s backstage is stocked with The Prisoner’s wines.