Based in 2003 by enologist Jean-Sebastien Robicquet, Cîroc is a contemporary model with historic roots. Robicquet’s household has been making wine and spirits in France for hundreds of years, and although Cîroc vodka has change into widespread amongst trendy American drinkers, the French model proudly celebrates its roots.
Between its music trade affiliations and popular culture relevance, you could suppose you recognize all the things about Cîroc, however there’s extra to the model than meets the attention. Learn on for 10 extra issues it is best to learn about Cîroc.
Cîroc can thank Sean ‘Diddy’ Combs for its success.
Although Cîroc was based in 2003, its recognition didn’t take off till after 2007, when Sean Combs (also referred to as Diddy, Puff Daddy, and P. Diddy) partnered with Cîroc’s father or mother firm, Diageo. The rapper oversees all of Cîroc’s way of life branding and advertising and marketing, and has been successful in doing so, taking the model from 50,000 to 2 million instances a yr.
Cîroc’s founder was a winemaker first, distiller second.
Robicquet just isn’t solely the founder and grasp distiller of Cîroc, he’s additionally a wine professional. He has a level in enology — the research and science of wine and winemaking — in addition to a grasp’s diploma in wine trade regulation, economics, and administration. In founding his vodka model, he mixed his winemaking and distilling expertise, as Cîroc uniquely begins its life as wine earlier than being distilled into vodka.
Cîroc’s distillation course of is thorough.
Whereas all vodka is distilled, Cîroc’s distillation process goes a step (or 4) additional — distilling the spirit 5 occasions, which provides Cîroc its distinctive citrus style. The bottom wine is first distilled 4 occasions in column stills, then distilled a fifth time in a standard copper pot nonetheless at Cîroc’s well-known southern France distillery, Distillerie de Chevanceaux.
It’s a music trade favourite.
Cîroc’s music trade affiliations don’t cease with Diddy. The model has additionally teamed up with DJ Khaled, who helped design Cîroc’s watermelon taste in 2019. Khaled additionally starred in a few of Cîroc’s commercials and touted his love for the vodka on his Instagram profile. Drake additionally counts Cîroc as one in every of his favourite drinks, reportedly pre-gaming his concert events with the vodka, and rapper French Montana even named Cîroc’s French Vanilla taste after himself.
Amongst celeb spirits, it constantly measures up.
Celeb spirits can vary from gross to nice. Whereas some can thank their celeb affiliations for his or her recognition, others like Cîroc show their deserves have been earned. When VinePair tasted and ranked the very best celeb spirits in 2019 and 2020, Cîroc Snap Frost Grape got here in second place in 2019, and Cîroc Extremely Premium ranked eighth in 2020.
Cîroc believes that vodka needs to be flavorful.
Cîroc is available in not one, not two, however nine different flavors. With all the things from unflavored to French vanilla to peach to coconut, Cîroc gives one thing for each palate.
Whereas all spirits are technically gluten-free, Cîroc takes it a step additional, going 100 p.c grain-free. Reasonably than being made with grains like corn, rice, rye, and wheat, Cîroc vodka is made from two types of French grapes: Mauzac Blanc and Ugni Blanc.
Even its title is French-inspired.
Cîroc just isn’t solely distilled in France utilizing French grapes, its title additionally celebrates its French roots. “Cîroc” is a mixture of two French phrases: “cime,” which translates to “peak,” and “roche,” meaning “rock.”
It’s greater than only a vodka firm.
Cîroc could also be most well-known for its vodka, however the model additionally makes brandy. Cîroc VS brandy was launched in 2018 and, like Cîroc’s vodka, it’s made in France, from French grapes. This transfer ought to come as no shock to customers, as Cîroc’s father or mother firm additionally owns a big stake in Hennessy Cognac.
Cîroc celebrates its birthday in model.
Whereas a typical liter bottle of Cîroc goes for round $45 — an costly bottle, even when in comparison with different luxurious vodkas like Gray Goose and Belvedere — it has a good pricier providing. Cîroc Ten, a bottling developed to have fun the model’s 10th birthday, is bought in a elaborate, round, 1-liter bottle and prices a whopping $190.